Review your ‘sales and marketing’ approach to the recruitment of volunteers

This participative workshop approaches the recruitment of volunteers from a sales and marketing perspective.

During the session we will explore:

• Marketing strategies and volunteer recruitment
• How to 'sell' your volunteering opportunities
• Social media - marketing on a shoestring
• Targeting the right audience

This course is designed for anyone who has responsibility for recruiting volunteers. No prior knowledge of sales and marketing techniques is required.

By the end of the course you will:

• Understand preparation and planning in the 'marketing mix'
• Have an understanding of how basic sales techniques can be applied to recruiting volunteers.
• Understand the value of targeting your promotional activities to attract the right kind of volunteers for your organisation.
• Have a better understanding of how different marketing tactics can generate different results.

This course is part of our highly regarded 2 part series on Skills for Volunteer Organisers. The second course: Skills for Volunteer Organisers 2: Supporting and supervising volunteers will follow on Tuesday 7 November 2017 (please note these are stand alone courses and booking must be completed separately for each course).

Refreshments will be provided and you will also receive a training pack.