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Marketing & Communications Officer

Marketing & Communications Officer
Organisation Recruiting: 
North Yorkshire Hospice Care
Closing Date: 
Monday, 24 January, 2022
Contract Type: 
Job Description: 

Job Purpose

To use skills, knowledge and experience developed across a wide variety of communications specialisms, including PR, B2B and B2C marketing, advertising, internal communications, issues management, brand, digital communications, media relations and stakeholder engagement to plan and deliver activity that supports the development of positive relationships with key groups such as our service users, supporters, volunteers, staff, and donors.

Key Tasks

1. To research, plan, manage, deliver, and evaluate communications and marketing campaigns to raise awareness, engagement, and funds, both internally and externally.

2. Ensure all activities are managed in line with budgets, negotiating costs at each stage to achieve maximum effective use of resources.

3. To develop, write and upload content for all of North Yorkshire Hospice Care corporate communication channels including websites, blogs and social media, stakeholder newsletters and publications.

4. To field and respond to queries from journalists, bloggers and PR/ advertising agencies and other media organisations and individuals seeking to work with North Yorkshire Hospice Care; and to research, write and produce media releases and successfully sell these in to relevant media channels.

5. To use digital tools effectively to support the organisation’s engagement goals and strategy.

6. To use design skills to produce appealing, high quality material in-house to support organisational aims, as well as working with third party designers to produce effective and eye-catching materials.

7. Take or commission photos, footage, and audio to support campaigns and activities.

8. To build relationships with stakeholders to identify real life stories that can be used for communications activities in a sensitive and ethical way that is in line with our values.

9. To support members of North Yorkshire Hospice Care team involved in media work and provide communication support to other departments and to external organisations, as necessary. Work collaboratively across departments with a co-creational approach to planning and implementing projects.

10. To ensure that all campaigns, content, and material meet brand guidelines, the law and ethical best practice and to provide support to encourage other teams to meet such guidelines.

11. To work with and support volunteers according to Hospice policies and procedures, to help them make a full contribution to the organisation and the Communications team.

12. To maintain awareness of the activities of competitors and other relevant organisations by attending relevant groups, reading and research.

13. To deliver and develop the organisation’s community engagement programme.

14. To embed the values of the organisation into your working practices evidencing this regularly and ensuring this remains a priority.

To carry out all duties in accordance with the law, recognised professional guidelines, the Hospice philosophy, and the Hospice policy on equality of opportunity and diversity and collective responsibility.

The above is indicative of the current responsibilities of the post which may change from time to time in consultation with the post holder in line with the service need.

Terms and Conditions

Responsible to: Marketing & Communications Manager

Responsible for: No line management responsibilities

Salary: Internal scale

Hours: 37.5 hours including weekend or evening work as necessary (22.5/30 hours per week considered for the right candidate).

Location: Home-based, with travel to our locations across the Harrogate, Hambleton and Richmondshire districts.

Time Owing: Category C

Please click the Hospice website link below for more information and to apply.

37.5 hours per week (22.5/30 hours considered for the right candidate)
Home-based/Harrogate, Hambleton and Richmondshire districts